Philips Sonicare 5300 Electric Toothbrush, Sonic Toothbrush with 2 Intensity Levels, Pressure Alert, EasyStart, Black, HX7101/01

Is the Philips Sonicare 5300 worth buying at £52.99?

On 10 November 2026 this toothbrush carried a Limited time deal badge on Amazon UK at £52.99, an early Black Friday offer. The £169.99 strikethrough figure is a list price, not necessarily what it normally sells for, so judge the deal on the £52.99 rather than the headline discount. The price can change or end at any time. We have not used this toothbrush ourselves; this is a write-up based on the manufacturer's specifications and the Amazon listing, which shows 4.3 stars from 2,765 ratings.

What you get

• One Sonicare 5300 sonic toothbrush (model HX7101/01) in black
• One W2 Optimal White brush head and a charger
• Two intensity levels, with a high setting for more cleaning power and a low setting for a gentler clean
• A pressure alert that pulses and reduces vibration if you brush too hard
• EasyStart, which builds brushing power gradually over your first 14 sessions
• SmarTimer and BrushPacer to time your brushing and pace you around the mouth
• Around 62,000 brush movements per minute, and a 2-year warranty with a 30-day money-back guarantee

Who it suits

This is a sensible step up for anyone moving from a manual brush or a basic battery model. The pressure alert helps if you tend to scrub too hard, and EasyStart makes the first couple of weeks less of a shock. At a price near £53 it sits well below the usual premium Sonicare range.

Who should skip it

If you want app tracking, several cleaning modes or a travel case, look higher up the range. Check the price of replacement brush heads before buying too, as they are an ongoing cost with any Sonicare. If you already own a Sonicare or Oral-B brush that works well, this is unlikely to be a big upgrade.

Bottom line

A well-reviewed, simple sonic brush that is more attractive at the deal price than at the list price. Check the Amazon page for the current price before you buy.